OZY, a digital news startup funded by $35 million from investors–including Steve Jobs’ widow, Laurene Powell Jobs–took notice of Bold as a growing and innovative news platform. OZY highlighted Bold for opinions and commentary traditionally ignored by current political parties and media outlets. OZY compared Bold founder Carrie Sheffield to anchor Megyn Kelly, an independent voice during the 2016 presidential campaign.
“Aimed toward groups that the GOP has traditionally struggled to include — women, millennials, African-Americans, Latinos and members of the LGBT community — Bold reaches 20,000-plus followers on Facebook, and the site receives tens of thousands of page views every month,” wrote OZY’s Leslie Nguyen-Okwu.
Bold is a different breed of media, recognizing that political conversations and news can no longer be echo chambers for like-minded people stroking each others egos–liberal or conservative. The idea of building a popular media outlet around the theory that people want productive disagreements and conversations rather than aggressive arguments and dehumanization is untested and fresh. However, traditional media certainly isn’t working for many Americans.
“A 2016 Gallup poll found that the nation’s trust of the media had sunk to an all-time low, with only 32 percent of Americans saying they had ‘a great deal’ or ‘fair amount’ of trust and confidence in the press to report the news fairly and accurately,” Nguyen-Okwu continued.
OZY profiled how Sheffield experienced this problem of depleted social trust, growing up in a conservative household before working in a liberal D.C. media setting, where she struggled to find space as an open-minded, independent journalist open to listening to all sides. Through this frustration, Sheffield led the founding team of Bold, a platform building constructive conversation between progressives and conservatives, free of partisan disrespect and blind groupthink.