Running for president often means big business for candidates — book sales skyrocket and potential investors get interested in the candidates’ companies. But that’s not the case for Donald Trump, according to Priceonomics.
The data company gathered data from one of its clients, travel search engine Hipmunk, and it found that bookings at Trump hotels have plummeted by 59 percent from this time last year.
The people who use Hipmunk tend to be younger and more urban, so this data may not show the entire picture, but it does show that demographic apparently isn’t getting behind Trump’s businesses.
The two properties that have seen the biggest drop in bookings are the ones he operates in New York City and Las Vegas, with a more than 70 percent booking decrease at each location.
Read the full article on Priceonomics.
Photo by Håkan Dahlström
Sheena McFarland has worked in the communication field for more than a decade. She currently is a communications specialist for The University of Utah David Eccles School of Business, telling the stories of students, faculty and staff through traditional and new media. She continues to freelance for The Salt Lake Tribune, where she was a reporter and editor, covering topics ranging from education to government to astronomy. She graduated from the University of Utah with a communication degree and minors in French and biology teaching.