Who is in your circle? How many of your successful friends have knowledge to pass on to the younger generation? Illana Raia, a lawyer, had the realization that her friends were incredibly accomplished. She wanted those women to share their knowledge with her young daughter. Though middle school is a trying time, Raia wanted her daughter to know that she had a bright future. It’s great for women to give back and for young women to be inspired. So Raia founded Être and wrote Être: Girls, Who Do You Want To Be?. She visits Bold TV to tell how her company sets the bar really high and then teaches girls to clear it.
Ȇtre doesn’t take girls to boring career fairs, and they don’t tour irrelevant offices. The girls choose the company they visit. Their first host was Spotify, and since then, they’ve heard from powerful and successful women at YouTube, NBC and the New York Stock Exchange. Anyone can tell a middle school girl that they can be anything their heart desires. But it means more coming from a woman that used to be afraid to raise her hand in class and is now an engineer at Google. This process is helping to grow a strong crop of female executives that will one day power the work force.
Some girls are taught to be quiet under the guise of “having manners.” But Être teaches girls not to be afraid to talk about money or ask for a raise. Learning to find their voice early will teach them to speak their mind and share their ideas. Être is all about creating a new normal. Girls need to hear these lessons so much that it becomes a habit. It becomes normal. When their perspective changes, they become successful women with positive mindsets. A girl that learns to raise her hand in a classroom will not be afraid to raise her hand in a boardroom.