The music charts show that the United States loves Latin music. We go way back with Shakira and J-Lo and can still hear Latin beats from Camila Cabello’s “Havana” and Beiber’s “Despacito.” A few years before 2001, J-Lo had just starred in Selena, and Ricky Martin had performed “Livin’ La Vida Loca” at the MTV Music Awards; Beto Perez found the right time and right place to bring Zumba to the United States. Zumba is a legendary brand that’s been going strong for two decades. David from Bold TV sat down in Miami with Perez to talk about creating such a sustainable business with such momentum.
Why does Zumba have such a dedicated following? It takes something difficult and makes it fun. Where exercise can be a sacrifice, a chore or the worst part of the day, Zumba turns it into a party. The beat changes every few minutes, changing the vibe and keeping it interesting. People are in a community that’s fun, uplifting and electric. And they keep coming back for more because it works.
Two decades of popularity is no joke. What’s the hardest part? Sustaining. These days, someone can become famous overnight and then be forgotten just as fast. Perez is now 50 years old and still travels to teach classes with thousands of people. He says that young people want to be successful in an instant, but he had to wait and work for his success. And there’s nothing like real followers. “They defend you, they believe you, they love you,” Perez said. His team is constantly innovating and thinking of ways to take steps forward. After all these years, he can still give his business pitch and can still bust a move. Check out the interview in Miami, Florida!