Brant Pinvidic learned to pitch through his career as a TV producer. He has sold big-time television shows like “Bar Rescue.” He has heard hundreds of pitches, and this helped him to write his book “The 3-Minute Rule.” The book lays out how you can tailor your pitches to get the necessary information out while using only the necessary words. His 3-minute pitch strategy can help you greatly while pursuing an entrepreneurial journey because your success directly hinges on how well you can pitch your product to investors.
Nowadays, everyone is making large promises and “speaking louder.” Pinvidic shares with Bold TV that a good pitch bypasses all of the attention-grabbing language and gets the information to the reader faster and more simply. Pinvidic preaches that less is more in the world of business, and a 3-minute pitch that can fit into a 140-character tweet is far more valuable than the elevator pitch. People feel discouraged when they sign on to a “big promise.” Big promises spur feelings of uncertainty and pressure, but when you give a short and simple pitch, investors focus clearly on what you have to offer.
Pinvidic also discusses the art of leading people with information so they come to the same conclusion as you. You begin by describing an issue and possible solutions to the issue. Then you use the solutions to describe your product, which leads investors to believe that your product will solve all of their problems. This makes them feel like they are making the right decision by choosing you and that your ideas and their ideas align. His strategies help to navigate a world with shorter attention spans and louder voices. It is important to take what you want to say and turn it to only what needs to be said.