Social media isn’t just for cat videos; it can lead to real social change, according to Gregory Galant, CEO and co-founder of the Shorty Awards. Galant joined Bold Business to discuss creating an award to raise global awareness around the positive impact social influencers and organizations can have on society.
Galant shared how the Shorty Awards recognizes the best in social media — and the best content creators who generate concepts that have a huge impact within their communities. He told Bold TV that this has been a significant change in the awards since last year.
“We have a whole activism category in the Shorty Awards. Mari [Copeny], for example, she created a social media account @littlemissflint,” Galant said. “She’s in Flint, Michigan and wanted to raise attention for the water problem and got a tremendous amount of attention, got invited to the White House and raised over $60,000 with a Go Fund Me — and she’s 11 [years old].”
“For anyone who is creative, it’s so freeing because you are your own editor. You have full creative control over whatever you do on social, and it kind of teaches a lot of people the craft,” Galant said.
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Photo Credit: The Shorty Awards
•Pennsylvania State University Alum '16
•Lead Producer, Bold Business