Chase launched several campaigns for young girls and women this year, focused on increasing awareness of having more pressing conversations on the value of saving and managing your income. Sherkera Green, executive market director at Chase, sat down with our Bold Business hosts to discuss these initiatives.

Chase and Essence teamed up to launch Currency Conversations, a campaign aimed toward helping women of color across America achieve financial success. “We’re really fostering for black women to come together, to really have those bold conversations around financial literacy, around educating each other and empowering each other to save,” Green said. 

Green said Chase’s goal is to change misconceptions and to build a more comfortable atmosphere for people of color to discuss capital. Green recommended more credit conversations to help people better understand what they need to do to improve their credit and educate them on programs that can help. “We want to make folks feel comfortable to have the conversation that in the past they haven’t. A lot of black folks are afraid to say ‘Hey, you know, maybe my credit isn’t that great,'” Green said.

Sherkera also expressed the value in educating millennials on financial security and generational wealth at a younger age. “I think if we could start early on, teaching children the importance of money, but also tying it to the hard work that it takes to earn those $300 tennis shoes. I think we can change the perception that children have.”

She continued, “The Girls Inc. program is to reach over 20,000 girls. Think about that — that’s a lot. And just build again, financial health, financial wellness, teach them how to save — we’re also going to partner in with their parents and make sure that at home it doesn’t just stop at the workshops that we’re doing, but at home, they’re also getting that discipline and that education.”

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