At Bold, we love anything and everything to do with Millennials. So we tracked down one of the masterminds behind the Millennials of New York, a year old page on Facebook that is quickly rising in the world of social media. The Millennials of New York came together last June. Now, almost a year and 316,529 likes later, Bold had a conversation with one of the two founders of the page. Connor Toole talked to us about the past, present and future of the Millennials of New York.
Bold: How did the idea of this page come together?
Connor Toole: Alec MacDonald and I are humor writers at the Elite Daily. The topic itself started as a post on the Elite Daily website last May, where we just Photoshopped images of ourselves with a quote. The images got some great reception and we had a lot of fun doing it. A couple of weeks later, we decided to start a Facebook page and uploaded some of the older ones[images]. The page was officially stared in June 2015.
Bold: What does your social media calendar look like? How many posts do you aim to get out daily?
Connor Toole: When we first started, we were doing a post every single day for about a month. We started by using pictures of just our co-workers and hoped they trusted us enough to put a caption next to them. As of now, we post about one to two original things per week. Also, at the moment,we have a web series where we are shooting videos, some of which will be up soon.
Bold: How much of Millennials of New York is based on the original Humans of New York?
Connor Toole: Humans of New York (HON) was the original spring board. We both were familiar with HON and just the format of the picture with a quote next to it.We just knew is a very good format for comedy. We love what Brandon (Stanton) has done with documenting actual people in the city. We are not trying to make fun of him or his mission, we are just having fun with Millennials and this uprising Millennial culture.
Bold: Explain the process of putting together a social post.
Connor Toole: Normally, we pick a general topic that we want to talk about. We spend a little time going back and forth, looking at a specific angles. One of us usually takes a few minutes to write a caption and then we take way too long figuring out the details, phrasing it out, how we want it to sound.It is weird that although we have been doing this for a year now, I cannot even give you an average estimate how much time we take with each post because it varies so much. One time, we went back and forth over a word for about 20 minutes. I think we are more critical of ourselves than anyone else. But I think that has worked out so far for us.
Bold: So the quotes we read, are those literal things said by the people in the pictures?
Connor Toole: Every single quote on the page is an extension of ourselves. Some of them have been inspired by the things we have heard, some of them are very, very close to things we have said ourselves. I can tell you out of personal experience that I have heard things that are almost the same as what we have posted, and it is actually really funny. About 80 percent of them are just very topical, and stuff we have heard, whether it is on the subway or on the street, and it is so absurd that we use it as a springboard.
Bold: Was Millennials of New York something you always thought you’d do?
Connor Toole: I mean, I never told my kindergarten teacher that I want to grow up and start a Facebook page, but I have always been interested in comedy. I went to school for political science and began writing for some websites back then. Between Alec and me, we just enjoy what we are doing and have a lot of fun. The great part is that we have organic followers and people just enjoy the things that we do. I never thought I’d be here, but now that I am, I am glad.
Bold: What does the future hold for this page?
Connor Toole: We just started a year ago, and it has gone epic. We are looking at the episodes and web series, so by the end of May we will have 12 short documentaries. We also have a book coming out this fall with the same title as our page. And we are just so stoked at all the support.