The city that never sleeps has been forced to rest during the global pandemic. New York City’s entertainment and nightlife industries have come to a screeching halt. And small, local businesses struggle to stay afloat, waiting for the day when their city gets to wake up. One company wants to serve the NYC community during this tough time. DoNYC helps New Yorkers make the most of their experience in the city. Their domain includes concerts, comedy, restaurants, pop-ups and more. Now, they’re donating $1 million worth of one-week ad packages to support local doers. DoNYC’s general manager Jesse Soll chats with Bold TV about how their company is making the most out of a challenge.
Companies like DoNYC focus on entertainment in the city. What do they do when restaurants, bars and venues are shut down? They focus on what New Yorkers can do. Foremost, they are following the reopening phase levels set by the government. They expect retail to be the first entertainment sector open for their audience. They may implement curbside shipping or limited admission into the store. Bars are phase three. But restaurants and bars with outdoor seating may be open sooner. DoNYC makes sure its partners know what makes the customers comfortable. They send out surveys to find out what makes New Yorkers feel safe. One plus of DoNYC’s national network is that they can watch other cities and see what works.
Many businesses barely have money to fulfill payroll, much less pay for advertising. So DoNYC is donating $1 million in one-week ad packages to struggling businesses that COVID-19 impacted. The Do Stuff Amplification Project is available to bars, restaurants and small businesses. It’s important to keep these entertainment communities together even when their customers aren’t physically there. Do you know someone who needs to apply?