Let’s face it: People are becoming more and more interested in being entertained. Attention spans apparently aren’t what they used to be. And at 5 p.m., the last thing you want to do is take a course or read a book on the thrilling topic of financial literacy. But it is necessary to be educated on the subject. Student loan debt is clearly immense, and it’s not going to pay itself (although some politicians would disagree). Anthony Copeman decided to create a financial literacy resource for African-Americans that was unique, relevant and relatable, so he created an animated show. He visits Bold TV to discuss how he founded $hares.
The main message of $hares is how to save money toward freedom and never out of fear. You may have student debt or a lower salary than you’d like, but it’s all about your mindset. If you start by saving small (and that may be really small for some of us), small is still progressive. If we always hold money so tight that we put off saving for retirement or emergency funds, that approach may lead to being completely unprepared. $hares is about shifting your mindset from consumer to owner, which is basically saying “These are my finances, and I’m going to do the best I can with what I have.”
$hares came on to the scene at the same time as social media influencers, which is no coincidence. Social media has enhanced comparison and competition based on the lifestyle people present to their followers. This pressure to present a lavish lifestyle of clothes and vacations continues the cycle of the consumer mindset. Copeman wants to combat the misconception that one lifestyle has to match another. So in $hares videos, four characters with unique backgrounds share their tips and inspiration for a life lived not in fear of the financial freedom they give to themselves.