How do you enjoy the taste of sweets without feeling guilty? This is the ancient question that Deanna Karim intends to answer. Gluten and sugar tasted so good but made her body feel the opposite. Karim took matters into her own hands when she founded Good Dee’s, a line of low-carb, ketogenic sugar-free sweets, including brownies, cookies, cake and more. Good Dee’s visits Bold TV bearing goodies and advice on venturing into the food business.
It’s simple: eggs, butter (or coconut oil) and Good Dee’s mix. She uses almond and sunflower seed flour, which are naturally gluten-free. In the U.S., gluten is a popular ingredient for people to erase from their diet. But some people may be unaware that they have a gluten intolerance. They assume they can handle a certain food, but their body isn’t digesting it properly. Karim says to eat food that makes you feel good. She went low-carb keto in 2013 and launched her line in 2015. She has perfected her recipes and is dedicated to releasing more products and recipes for her customers.
The food industry is very competitive, but if you find a niche and a supportive community, they will support your cause. Karim started with her savings of $5,000, and she didn’t pay herself for more than two years. Through word of mouth and social media, she has found her rightful place in the low-carb and sugar-free community. She can speak directly to her customers and listen to what they want from her business. She wouldn’t have grown to this level of success if it weren’t for her community on Instagram. Good Dee’s is now a best seller on Amazon and is expanding to international consumers. Satisfy a sweet tooth the healthier way.