As the nation kicks off its celebration of Black History Month, Bold TV sheds light on the topic of equality in the workplace. Most people don’t know what it’s like to be a minority in corporate America. Sixty-five percent of black professionals say that black employees have to work harder in order to advance, but only 16% of their white colleagues agree with that statement. Netta Jenkins and Julia Taylor Kennedy discuss the dedicated research going into the topic of unequal treatment, the obstacles for women and women of color and the ways that companies can adapt their work environments to match a culturally diverse consumer pool.
It’s no secret that companies have enacted plans for more equal work environments and more diverse representation. However, some say having a diverse group as the face of the company is different from how the company realistically functions. At the top of the food chain, there are still underlying biases that women are not as dedicated to work because of maternity and family and that these reasons qualify the pay gap. Also, research shows that white women are seen as having made more gains in diversity and inclusion than women of color, so there is another layer of difference.
Research shows that there is much at stake for companies that do not change with the times: the reach of diverse markets, company risk and, ultimately, money are what tip the scale in favor of workplace equality. As companies discover the power of the woman’s purse, they are focusing their market forces on stakeholders instead of shareholders. Women are researching solutions to these issues, gathering data and providing companies the solutions to these issues. Change is difficult, but the surface level is not where change occurs.