A dating app for your diet? Yes, that now exists. Palatable is an app with a “Tinder-based approach” that matches an individual’s tastes and diet to restaurants in their area. Founder and CEO Roopak Gupta visits Bold TV to share how he started, his tips for entrepreneurs and why consumers need Palatable on their home screen.
The system determines the customer’s flavor profile by having them swipe left or right on different food items. Then, it reveals a full menu of participating restaurants as well as an individually recommended menu based on the customer’s preferences. Gupta’s main concern is customer experience. Customers can use the app quickly in a participating restaurant as they prepare to order. Also, Palatable only deals with restaurants that have a 3.5 star or higher rating to ensure its customers a quality meal.
An idea is worth pursuing when it’s something people need. As Gupta sat in class at Columbia University, his fellow classmates could not decide on a restaurant that fit all their myriad dietary needs. Thus, his idea for Palatable was born. But the challenge is what comes after the idea. It is important to talk to customers before even investing in coding. The biggest problem in entrepreneurship is when innovators build an app according to what they think is right, and it differs from the taste of their audience. This approach is the best way for entrepreneurs to burn money before they get a real shot at their business. Figure out what the customers want, launch the app on a micro-scale and gauge the interest levels. For every door slammed in Gupta’s face, there has been a restaurant that is eager to partner with him. Palatable is available to a small contingency in New Jersey but is looking to expand its network to customers everywhere.