Sanjay Laforest, the owner of Mexican restaurant Casa del Toro, visits Bold TV to discuss keeping a restaurant thriving in the competitive New York City scene. David and Julia sample the Oaxacan-style cuisine. They try shrimp tacos with ancho chile and avocado as well as the braised short rib tacos with pickled peppers and house crema sauce. While the food is rich in flavor, Laforest shares his strategy for keeping a restaurant rich in success.
Good service is one of the most important aspects of owning a restaurant. Repeat clientele will keep your restaurant in business. The best way to do this is to make visitors feel at home from the minute they walk through the door. To create a marketing strategy that appeals to these customers, the owner should determine who is their target demographic. Attracting enough customers can be a challenge in a complex world of people from countless backgrounds with different tastes. But in New York City, where people hail from all over the world, appealing to customers has never been easier; Laforest is not forced to cater to a narrow audience.
Besides being a restaurateur, Laforest is the founder and owner of Privé Group, a marketing, consulting and event-planning company. He applies these skills to the restaurant business. Sanjay dubs marketing and consulting as two essential aspects of running a new restaurant. In the melting pot of New York City, you could go to a different restaurant from the time you’re born until you turn 62; that’s how significant the turnover is. Research says that 60% of restaurants fail, so the marketing and consulting team is what makes or breaks the restaurant’s success. To contribute to the vitality of restaurant entrepreneurship, visit Casa del Toro in Hell’s Kitchen.