Are you a fan of whiskey and coffee? Jameson has jumped aboard the cold brew trend with its first innovation in more than two years: Jameson Cold Brew. The classic Jameson whiskey and natural cold brew coffee flavor intertwine to produce a nutty flavor with hints of dark chocolate and toasted oak. Cameron Jones from Bold TV is one of the first people to try the new drink before it hits New York stores.
Jessica Hochberg, senior brand manager for Jameson, says that innovation is everything in the business of alcohol because consumers are always looking to try new things. The company looked at how their drink was already being used by consumers and they realized a classic paring was Jameson whiskey and coffee. She is surprised that they haven’t released this product yet as it is such a natural pairing.
Jameson is not only concerned with listening to what their consumers are asking for but also knowing the trends of the business. As the team looked at the market, they realized that cold brew was one of the top trends in the coffee business as well as coffee cocktails in the alcohol realm. Jameson was the most natural and promising next step for the future of the brand. “We have a really strong Jameson portfolio, and we’re always trying to ensure that we’re giving our current users and new users exactly what they’re looking for from the industry,” Hochberg said.
Jameson Cold Brew has the caffeine equivalent to half an espresso shot and has no added sugars. According to Hochberg, the drink is great on the rocks, and if you want something sweet, you can mix in a cola. It is important to move your business in the direction of society’s trends, and Jameson does just that by taking their classic flavor and adding a new twist.