My companies, MCG Social & FindSpark.com, are run by a team that’s passionate about empowering people to achieve their goals.
I started FindSpark and MCG Social back when Twitter was still mostly about what you had for lunch and Instagram had just launched. Since then, our team has capitalized on the amazing power of social media to create FindSpark.com, an engaged online/offline career community for 20,000+ Millennials, and used what we’ve learned to power our sister agency MCG Social, dedicated to working with brands to engage and understand Millennials.
We know how important it is to stay on top of social media tools and trends, and we also realize doing so can be overwhelming for many of our clients, which is where we come in. We help brands, employers, and higher education professionals create and execute strategies to engage with millennials, which includes strategies on how to utilize Snapchat.
I’m super excited to share that we’ve launched our first-ever free e-book, The Ultimate Snapchat How-To Guide for Brands, Employers, and Colleges.
Request your copy here: mcgsocial.me/snapchat
We’ve worked for weeks (months!) compiling this guide — taking screenshots, gathering research, consulting our community, posting video examples to YouTube, and more. We’re excited to get you excited about the possibilities and potential to integrate Snapchat into your marketing and business strategies.
For instance, the launch of our recent Snapchat GeoFilter campaign resulted in 2,000+ uses and 111,700+ views (which cost about 10 cents a use).
Check out a sneak peak of the guide below!
Snapchat burst onto the social media scene in 2011 and since then has amassed 100 million daily users. According to Snapchat’s advertising page, more than 60 percent of American smartphone users ages 13–34 are Snapchatters. Why should you be on Snapchat? The same reason you “should be on” any platform — your employees, customers, and students are there — so you should be, too. Here’s another fun fact: there are 10+ billion video views on Snapchat every day.
If standing out amongst all that content seems overwhelming, don’t fret. Users only see snaps from people they are following — there’s no suggestion of other content or accounts to follow, no ads mixed, or distracting “trending” areas. Once you give people good reason to follow you and they do (more on that later), it will be easier to get engagement (views) from those followers compared to other platforms.
A Few Reasons We Love & Are Excited About Snapchat
We surveyed FindSpark community members — the average age being 22 — about their thoughts on Snapchat, and 60 percent said they check Snapchat 20+ times a day. That’s a lot of eyeball time up for grabs. When asked for words to describe the type of Snaps they want to see from brands, the majority of respondents mentioned a variation of either genuine or humor; including “goofy,” “LOL,” “human,” and “improvised.”
Snapchat is a unique social media platform in that it’s essentially impossible to get found by people based on your activity. The only way people will follow you is if they:
You don’t show up on the feeds of your friends’ friends because there’s no way for your friends to engage with you in a public way. For instance, on Instagram, I might find your profile because my friend commented. There’s no “people you may know” feature like on Facebook, or “related accounts” that pop up, like on Twitter. There are no hashtags — your content is not searchable in any way.
Getting friends is different than on other platforms because you can’t search user content to find people. For instance, on Instagram, you can search for people using hashtags, engage with them, and hope they follow back. There’s no way for you to do that sort of thing to get followers on Snapchat.
What can you do to get followers? This brings us to our next section: how to get people to add you as a friend on Snapchat.
As you share that you’re on Snapchat, be sure to give people an idea of what you’ll post. Will it be behind the scenes content? Takeovers by people in your community? Tips from your team? Funny antics?
There are a variety of ways to encourage people to add you and to just make sure they’re aware you’re on Snapchat. Here are some of our favorite methods:
This is an excerpt from our free e-book, The Ultimate Snapchat How-To Guide for Brands, Employers, and Colleges
Cross-posted from LinkedIn.
CEO & Founder, FindSpark & MCG Social, Keynote Speaker, Social Media & Millennial Expert, Professor, Diversity Champion