We could see cheerleading at the Olympics as early as 2028, according to Jeff Webb, founder and CEO of Varsity Spirit Inc.
Webb, who transformed the world of cheerleading by modernizing it, told Bold TV for cheerleading to be approved by the Olympics, “it needs to be a global sport, which cheerleading is fast becoming.” He said, “It would be at the very earliest ’24, probably more likely if we get actually accepted, we’ll shoot for 2028 in LA.”
Webb continued and brought up club cheerleading (also known as All Star, which includes stunts) and said, “When you’re only competing, when that’s all it’s doing, then it takes on a sport aspect. And so that’s really what we’re doing as far as our drive to be part of the Olympics someday.”
Webb also spoke on the rise of male cheerleaders (this year the Los Angeles Rams made history by having two male cheerleaders perform at the Super Bowl for the first time) and said people often forget the history of cheer. He said, “What people don’t realize is that originally cheerleading was only males. Then World War II came along, they all went to war and then it became more female-dominated. And what we’re seeing right now, we’re seeing really an increase in co-ed teams — where you have men and women on the team, so it’s definitely on the rise, especially internationally.”
Photo Credit: Universal Pictures