Presumptive GOP nominee Donald Trump defied the odds last year when many Republicans said they couldn’t see themselves voting for him; today, more than half say they could. However, this pyrrhic victory was not without a price. As Philip Rucker and Robert Costa report in The Washington Post, Trump would be the least popular major-party nominee in modern times.
Trump’s favorability among Latinos plummeted the more he campaigned. Gallup reports Trump has a 12 percent favorable, 77 percent unfavorable image among Hispanics and that “Trump has become better known, but more disliked since summer.” More from Gallup:
This latest update is based on Gallup Daily tracking data collected Jan. 2-March 8. When Gallup started tracking the candidates in July and August of 2015, Trump was not quite as well-known as he is now. However, his image was already very negative, with 66% of Hispanics viewing him unfavorably and 14% favorably. As he has become better known among Hispanics, his image has worsened.
Trump was the only one of the last-standing four GOP candidates with a negative image among Hispanics. This could hurt him badly in the swing state of Florida.
As we’ve reported, Trump also saw his favorability among women plummet the more he campaigned. Black voters were already predisposed to reject Trump; in the past 50 years, no more than 15 percent of black voters have voted for Republican presidential candidates or identified as Republican.
“He and his supporters have unleashed vitriol and rhetoric that the country hasn’t heard voiced so explicitly since George Wallace’s independent bid for the presidency in 1968,” writes Leah Wright Rigueur, author of The Loneliness of the Black Republican. “But truthfully, while not as public, the undercurrent that Trump has exposed has long festered within the Republican Party in spite of repeated failed attempts to eliminate or bypass it.”
Though Trump has generated new Republican primary voters, causing increases in turnout and receiving more primary votes than 2012 primary victor Mitt Romney, it appears that Trump’s short-term victory will, in the end, be more like a Las Vegas casino trick: a mirage.
Carrie Sheffield is the founder of Bold. She is passionate about storytelling to empower and connect others. A founding POLITICO reporter, Carrie contributed on political economy at Forbes and wrote editorials for The Washington Times. After earning a master’s in public policy from Harvard University, she managed credit risk at Goldman Sachs and researched for American Enterprise Institute scholar Edward Conard. She earned a B.A. in communications at Brigham Young University and completed a Fulbright fellowship in Berlin.