We welcomed Sunny Bonnell and Ashleigh Hansberger, Co-Founders of Motto, to discuss Dove’s latest ad and how it seems Dove underestimated the power of their audience. We also discussed how brands can use the virtue of “sincerity” in an effective way.
This was a continuation of our Ben Franklin Circles. Ben Franklin Circles is a nationwide initiative led by 92Y, the Hoover Institution and Citizen University to bring people together to talk about shared values. Today’s virtue was “sincerity” — Ben Franklin said, “Use no hurtful deceit. Think innocently and justly; and, if you speak, speak accordingly.”
Watch here or on our Facebook page.