“For years and years and years people have been going to theaters and mixing their M&M’s with popcorn, their raisinettes with popcorn,” said Cohn, SnackPop’s CMO. “Frank [the CEO] came to us and said ‘Hey, listen. I have this wacky idea. Why don’t we actually put what everybody’s already doing into a packaged good?'”
The company partners with companies that consumers know from all over the globe including, Oreo, Nestlé Butterfingers and Mrs. Field’s Cookies.
“As the marketing director for this particular company, it makes my job a lot easier because who already doesn’t know about these brands? It’s a very easy sell to our consumers,” Cohn said.
Cohn also shared that they have learned from the changing wants and needs of consumers who have “become much more savvy.” This is backed up by studies that show consumers, especially millennials, are more savvy and more conscious buyers than previous generations.
SnackPop has prioritized giving back to the community, partnering with Wendy Williams’ Hunter Foundation and giving a portion of their profits to help individuals with substance abuse.
“It’s important for us as a global brand with national distribution to make giving back easy. And all you have to do is really just get on the couch, watch a good movie and eat, to know you are doing some good,” said Cohn.
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I am a sophomore at Pace University studying communications with a concentration in journalism and digital storytelling. I am a current Production Intern with Bold TV located in New York City. Along with my passion for media and communications, I love coffee, shopping, and theatre.