Deep Root Analytics, a Republican-leaning data management platform, released an image of a graph showing how a person’s favorite Olympic sport correlates with their political leanings. Andrew Rafferty from NBC News reports on this strategic method to reach voters:
“Can you hardly contain your excitement for some handball this Olympics? If the answer’s yes, chances are you’re a Democrat. But if you’re gunning to get in front of a TV for Greco-Roman wrestling, you’re probably a member of the GOP. That’s according to a new survey from Deep Root Analytics, a Republican data firm focused on television-ad buying. The study is meant to help campaigns make more efficient ad buys during the Olympics, when the cost of air time can be sky high to advertise to a large and diverse audience.”
Read more on NBC News .
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