With all the hype that’s surrounded the Star Wars franchise in the last of couple years, the company decided to start a weekly show.
Lucasfilm is overseeing the project which will be hosted by Andi Gutierrez of StarWars.com and actor Peter Townley. The purpose of the show, that will air online every Wednesday at noon PT, is to keep fans updated and united in all things happening with Star Wars.
“This is not an infomercial,” said Mickey Capoferri, senior director of content and programming at Lucasfilm. “It’s to inform and entertain fans without pushing things on them. If and when there is a sponsor attached to the series, it will be organic, more like branded content.”
The show can be found on the Star Wars YouTube channel, StarWars.com, the official Star Wars app, and the Star Wars Facebook and Twitter channels.
Read more on Variety.
Bold is a viral news & cultural platform for a diverse coalition centered on ideals of personal responsibility and sustainable capitalism. We empower individuals and communities to produce innovative editorial content with positive social impact.