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Mainstream Media is Currently the Opposition Party

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Though parts of Steve Bannon’s campaign arguments are unraveling as President Donald Trump’s White House becomes somewhat more mainstream, one point Bannon makes repeatedly is still abundantly clear: the mainstream media is anti-Trump. A brand new study from the Harvard University’s Shorenstein Center (where I worked closely with staff while earning a master’s in public policy there in 2010) illustrated just how off-balance the current media ecosystem is toward Trump.

The Shorenstein Center’s key findings include:

  • “Trump’s attacks on the press have been aimed at what he calls the “mainstream media.” Six of the seven U.S. outlets in our study—CBS, CNN, NBC, The New York Times, The Wall Street Journal, and The Washington Post—are among those he’s attacked by name. All six portrayed Trump’s first 100 days in highly unfavorable terms (see Figure 6). CNN and NBC’s coverage was the most unrelenting—negative stories about Trump outpaced positive ones by 13-to-1 on the two networks. Trump’s coverage on CBS also exceeded the 90 percent mark. Trump’s coverage exceeded the 80 percent level in The New York Times (87 percent negative) and The Washington Post (83 percent negative). The Wall Street Journal came in below that level (70 percent negative), a difference largely attributable to the Journal’s more frequent and more favorable economic coverage….

  • President Trump dominated media coverage in the outlets and programs analyzed, with Trump being the topic of 41 percent of all news stories—three times the amount of coverage received by previous presidents. He was also the featured speaker in nearly two-thirds of his coverage.

  • Republican voices accounted for 80 percent of what newsmakers said about the Trump presidency, compared to only 6 percent for Democrats and 3 percent for those involved in anti-Trump protests.

  • European reporters were more likely than American journalists to directly question Trump’s fitness for office …

  • Fox was the only news outlet in the study that came close to giving Trump positive coverage overall, however, there was variation in the tone of Fox’s coverage depending on the topic.”

So even though Roger Ailes’ critics would suggest otherwise, Fox News truly has been the most fair and balanced so far under Trump.

Negative 300x189

The one exception to the overwhelming negativity Harvard found was Trump’s response to the Syrian chemical attacks. That coverage was mostly positive:

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To mitigate this ongoing media echo chamber, Harvard offers some useful advice to journalists:

“The press should also start doing what it hasn’t done well for a long time—focus on policy effects. Journalists’ focus on the Washington power game—who’s up and who’s down, who’s getting the better of whom—can be a fascinating story but at the end of the day, it’s food for political junkies. It’s remote enough from the lives of most Americans to convince them that the political system doesn’t speak for them, or to them.

A broadening of the scope of political coverage would require journalists to spend less time peering at the White House. Our analysis of news coverage of Trump’s first 100 days found that, except for his court-challenged immigration orders, the press paid only minimal attention to Trump’s executive orders. He issued a large number of them, covering everything from financial regulation to climate change. Collectively, these orders, immigration aside, accounted for less than 1 percent of Trump’s coverage, and rarely did a news report track an executive order into the agencies to see how it was being handled. 

Journalists would also do well to spend less time in Washington and more time in places where policy intersects with people’s lives. If they had done so during the presidential campaign, they would not have missed the story that keyed Trump’s victory—the fading of the American Dream for millions of ordinary people. Nor do all such narratives have to be a tale of woe. America at the moment is a divided society in some respects, but it’s not a broken society and the divisions in Washington are deeper than those beyond the Beltway.”

Of course, Trump himself hasn’t been without his own controversy, and the question is whether he can pivot to policy as well. For the sake of the country, here’s hoping.

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