To wrap up this week’s show, we end with our Opportunity Lives discussion on virtual reality in medicine. As Carrie says, “We love talking about opportunity, what’s happening in terms of start ups and innovation. Our guest Brian Ferguson fits perfectly in that category.
Brian is a medical entrepreneur and managing partner at Arena Labs. Dr. Kevin Campbell, our Chief Medical Correspondent also joins us to discuss how Brian’s new company is changing how we train doctors.
Brian’s company Arena Labs uses technology to complement and continue human potential. According to Brian, the company works to explore how “technology [amplifies] how we can impact the way that we live.”
These ideas can be applied anywhere, but for now, Arena Labs is focused on the medical world.
Arena Labs has been working with the Cleveland Clinic to incorporate virtual reality into the training of doctors. The company wants to help doctors manage their fear and anxiety in a high-stress situation, like an emergency room.
Medical students don’t get many chances to learn to handle high-risk environments. Emergencies are obviously not the best learning situations. So how can we train for this? By simulating a high-risk situation using immersive video of surgeries and VR headsets.
This helps doctors “learn spatial and situational awareness” says Brian. Running through situations like this helps doctors-in-training practice the emotional intelligence and the medical skills needed.
Kevin says this a perfect way to learn how to handle things “when they’re not exactly how the textbook says they’re going to be.”
Keep your eye out for Arena Labs, which launches in January. This technology can be applied to training in so many fields; we can’t wait to see what Brian and his company does.
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